About Stephany Scott
While I am the face of Carestruck, I don’t work alone. Far from it, our clients’ goals are accomplished by a tight-knit family of professionals, expert in their respective fields. We come together to execute integrated strategies that generate the highest yield because they’re deployed by specialists in each category.
I’ve spent 35 years growing businesses with physicians and administrators who share our passion for achieving measurable results. As an extension of the client team, we’ve delivered profitable impact with a wide range of services from digital integration to customized training and seminars. We’ve seen deeper patient engagement and watched word-of-mouth referrals grow for our clients. And, we’ve helped them get every member of their staff involved in achieving their goals.
Why am I confident cross-media integration works? EXPERIENCE! After graduating from the University of Pennsylvania, I spent the first third of my career in medical publishing starting at W.B. Saunders Company, then taking on lead acquisitions roles at Thieme Medical Publishing and Macmillan. I spent another decade in sales and marketing at Fortune 500 firms, like GE Healthcare, Johnson & Johnson and Covidien. Then, taking on another big change, I assumed responsibilities as general manager of a physician group practice, Metro Area Pain Consultants with Doctors James Kelly and Donald Roland, and spent another decade managing and launching practice sites and start-ups. My eclectic background lends range and depth to a career shaped by today’s challenges of business growth.
How We Work
As an extended member of the client team, we link in house staff training to outbound marketing to support growth objectives. Services include:
- Website development and renovation
- Management of healthcare review and rating sites
- Quality audio/video content
- Relevant social media execution
- Print media communications
- Community outreach and events
- Training and education
A new population of patients has emerged with higher expectations for online access and support. A sharp rise in out-of-pocket healthcare expenses are driving price transparency in an increasingly consumer driven delivery model. To thrive in the face of relentless financial pressures, healthcare organizations will meet these expectations with smaller infrastructure and tighter budgets. To leverage new technologies for growth, we’re also helping clients explore emerging retail and cash service opportunities.
“I’m humbled by the confidence our clients place in our work and passionate about delivering the full growth potential of thoughtful, deliberate communications strategy.” Stephany Scott, Principal Consultant
I’m always ready to begin a discussion on a new growth opportunity, and welcome invitations to connect on LinkedIn, Google+, Twitter and Facebook. Call today.