Social media strategy is always included
Today, no developer builds your website without designing complimentary social media pages. If these aren’t bundled with your current provider, or worse, if they’ve been provided but you have no idea how their content is being managed, call us right away. We build your website and social pages as a single package. However, we’ll never leave you with static social media pages. We’ll help you develop a social media strategy, right after we show you why it’s so important to have one.
This graphic illustrates the current social environment better than any text description.
To tackle a landscape this crowded and complex, you need much more than having social pages set up. You need more than random posts with the best intentions. If you’re already active on your personal social pages, and explored managing your own professional pages, then you know just how time consuming it can be. Research shows that 75% of adults are seeking healthcare information online. That demand constitutes a hefty opportunity for any healthcare professional. The question is how to convert browsing interest into brand engagement.
Strategy is the key word in social media strategy
Engagement requires a social media strategy: a 6-12 month plan for content, including the stories, features and benefits that make your expertise so relevant. General website firms can’t offer you the healthcare expertise you need to execute on a strategy that attracts a real audience. Perhaps, you’re counting ‘likes.’ How much engagement are you getting from those ‘likes’? Without the answers to the questions we ask, you don’t have traction on your social pages, but we can help.
Bottom line: websites only become effective when they are dynamically animated, frequently updated, and synchronized to social media pages. At Carestruck, we manage all three.