Referral cultivation.. one of the biggest challenges.
- Widening and deepening your referral network
- Effective communication within target specialty groups
- Higher profile at affiliated hospitals’ provider communities
- Gaining trusted advisory status within your specialty
Referral cultivation is one of the most easily neglected priorities of a busy healthcare professional. Few would deny its importance, but finding the time for meaningful contact is challenging. Among 4,000 physicians surveyed by the Federation of State Medical Boards, 87% of healthcare providers are active on at least one social media site for personal use, and 67% are active for professional use as of 2012. Expect those rates to be higher today, and much higher among non-physician healthcare providers. Not only are patients searching you online, your colleagues are browsing as well. The question is where are they finding you, and how are you being represented on those sites? Your online presence is the most powerful referral cultivation vehicle.
You can meet them “catch-as-catch-can” in the operating room and physician lounges at the hospital and sometimes engage meaningful discussions over shared patients. The challenge is extending engagement beyond that, and communicating with physicians who could be referring to you but aren’t yet.
Meeting the Challenge
Carestruck works closely and collaboratively with clients to develop goals consistent with their business plan and culture.
Services are tailored to meet client need as follows.
- Expand and cultivate referral networks
- Analyze referral growth potential
- Identify and cultivate new referral sources
- Develop and execute communication initiatives
- Monitor response and engagement
- Report on growth results
Getting any message across during busy office hours is a daunting challenge, but since the data shows healthcare providers are checking in online, you’ll meet them where they are. We ensure messaging is succinct, relevant, compelling and consistent. We integrate communications across multiple channels for effective connection with your audience, and we measure its impact through the growth of your referral base.
Digital media is powerfully effective in referral network cultivation, and we make it easy for you to maximize the potential of digital tools to put your best foot forward.
Bottom line: Referral networking is a tremendous opportunity with powerful digital tools to put you in front of your audience at the moment they’re ready.