Print media is the key to community outreach.
- Raise awareness of your expertise, contributions and quality care by combining digital and print media outreach
- Extend the impact of public events through print media post-event that stimulates word-of-mouth
Meeting the challenge
Sharing your expertise beyond the bedside should be part of any business development plan regardless of the maturity of the practice. In fact, the more mature the practice, the more active its members usually are in the communities they serve. Most physicians are already giving back to their communities. These contributions simply haven’t been recognized through a marketing strategy. At Carestruck, we raise community awareness of our clients and have demonstrated organic growth through:
- Live events
- Seminars and podcast
- Local print and TV exposure
An effective print media strategy is still the most effective vehicle to attract local newspaper and feature TV attention. We’ll show you how to leverage the natural strengths within your practice to promote growth. We bring extensive experience to extending engagement through the most effective live and digital channels. See our Clients tab for examples.
Once we achieve engagement from your base and organic growth through word of mouth, you’re ready to host successful events. We tailor events to fit your culture and objectives, and use print media in strategic local venues to promote your organization. We plan confidently based on the measurable results of online interactivity. Our attention to detail differentiates us from other agencies. We use data-driven strategic planning to take the guesswork out of ROI.
The importance of print media is not diminished by the web
With the emphasis on digital and social media, one might be tempted to think print media is dead. Far from it, print media still plays an important role in any integrated strategic plan.
We begin by updating your print media to compliment your digital presence, not the other way around. Most organizations modeled their digital media after their print media was already in place. However, like Fortune 500 companies, your brand logo and design should be refreshed as market trends change, your audience grows and you practice advances.
One of our print and digital partners is Shaw Suburban Media. With a family of suburban newspaper and web-based vehicles reporting on local matters. Shaw has the broad infrastructure already established to promote your message through a variety of platforms, including daily and weekly newspapers, niche publications, print and online news vehicles and other digital endeavors. We combine our extensive healthcare experience with Shaw’s 150-year presence to tailor native advertising that can yield considerable SEO turbo boost. See our Clients page for examples of our collaboration.
Bottom line: We compose print media and native advertising consistent with your differentiated value, anchored to your website mission and purposed to extend engagement and grow your practice. If you’re new to the power of print advertising to extend patient engagement, call Carestruck today – 708-995-1370.