In today’s market digital animation is a must.
That’s why VidWrx is a Carestruck Partner.
- Attract a wider audience by leveraging multimedia vehicles.
- Stimulate word-of-mouth referrals from repeat visitors.
- Promote the differentiated value of your practice.
Meeting the Challenge
Attention spans are at an all-time low. With the few seconds you have to capture your audience, you stand a better chance with audiovisual digital media than with text and photos alone. Digital Sherpa reports that the likelihood of extending engagement with video improves 60% over text alone. Gone are the days of websites without high quality audio visual content.
Digital media has multiple functionality and purpose. It’s used to promote your practice, but it can also be used to deepen patient engagement in your practice. We show you how.
The key is adding new audio and video media to your site and social posts at regular intervals – no less frequently than every 90-days. Nothing screams “This site is not current” like website photography and social banners that haven’t been updated in 2 months or more. Neglect regular refreshment of your audiovisual media and your online presence becomes dated, a poor reflection of your practice. Worse yet, your site confirms that there’s no reason to return to your brand or your value.
We combine over 30 years’ healthcare business development experience with top-quality digital media partners to offer packages scaled to your budget and resources. Beyond perfunctory video templates, our content-focused strategies build your digital media platform as an extension of your business development strategy. Whether your plan includes 1-2-minute shorts, video highlighting your community activism, or extended coverage of speaking events, we’ve got you covered. Here’s one of our video partners.
Bottom Line: Digital media is standard of practice for effective online strategy. Hospitals are adding video profiles to their branded physician directories. (See Referral Networking & Hospital Sites to learn more.) The range of creative tools available for content-driven branded media has never been more affordable. Explore our YouTube Channel under videos for examples of how video media can work for you, and call Carestruck today – 708-995-1370.